How ZUZU Empowers The Hip & Happening Group – Singapore

Managing multiple properties across countries is no easy task—but The Hip & Happening Group has been doing just that with confidence. As one of our first partners in Singapore, their brand Rucksack Inn now spans four properties across Southeast Asia, and we’ve been proud to support their growth every step of the way.

With ZUZU’s team of revenue experts, the group has gained stronger control over pricing and performance. From smart OTA insights to market-driven strategies, we’ve worked closely with them to optimize revenue and make better decisions backed by analytics.

We’re excited to continue growing this partnership and helping The Hip & Happening Group unlock even more potential in the months ahead.